Have you heard about the new DOT price advertising rules? The Department of Transportation has created a new federal rule which goes into effect on January 26th that all airline and travel business prices will show the total price including all airline and government related taxes and fuel surcharges. Optional fees such as baggage fees, meals and entertainment are not included in the fare as they are at the discretion of the traveler.
Consumers should be aware that fares have not increased; they simply reflect a difference in how pricing is displayed. The new full fare advertising is meant to assist consumers with comparison shopping.